AI 與創作者經濟重塑媒體與市場營銷新策略
The New Media & Marketing Playbook
這場聚會將匯聚市場營銷、傳訊、媒體及科技領域的高層，探討 AI 與創作者經濟如何改變媒體和市場營銷。討論將聚焦媒體與市場營銷的經濟模式及執行方式、創作者在品牌策略中的角色，以及兩股力量日益交匯後的變化，並談及企業目前的決策、投資方向和奏效的做法。
AI and the creator economy are rapidly rewriting the rules of media and marketing — changing how brands reach consumers, build influence, and compete for attention.
Designed for CMOs, CCOs, and senior leaders across marketing, communications, media, and technology, this intimate gathering will bring together executives navigating these shifts in real time.
Through candid conversations with leaders at the forefront of the industry, we’ll explore how AI is changing the economics and execution of media and marketing; how creators are becoming central to brand strategy; and what happens as these two forces increasingly converge.
The conversation will focus on the decisions facing leaders now — what’s working, where companies are investing, and what the next media and marketing playbook looks like.
來源：Semafor · semafor.com