Netflix 將在電視應用程式新增「AI Discover」分頁,提供主題式推薦
Netflix will show you themed recommendations through a new ‘AI Discover’ tab
Netflix 將在電視應用程式推出「AI Discover」分頁,以 AI 協助用戶尋找新影片和節目,首批實驗功能會按主題提供推薦。用戶可選擇主題,亦可向 Netflix 表示不喜歡某項推薦,應用程式會記住這項回饋。功能正逐步在美國向使用支援電視、以英文使用 Netflix 的用戶推出。
Jay Peters
is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
Netflix’s TV app is getting a new “AI Discover” tab where the company will show experimental, AI-powered featuresto help you find new shows and movies to watch.
The first of these experiments surfaces content based around themes, like “Something Light,” “Family Movie Night,” or “Quick Watches.” When you pick a theme, Netflix will show you recommendations that match it. If you don’t like a recommendation, you can tell that to Netflix, and the app will remember it.
The company says that AI Discover is powered by “a new intelligence layer we’ve been building that responds to what members tell us in real time and keeps learning.”
AI Discover, which will show up as a “Discover” tab along your top menu, is gradually starting to roll out in the US to “members who use Netflix in English on supported TVs.”
The announcement follows Netflix recently laying off around 1,000 employees as growth has slowed and users are reportedly watching the service less.
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- Jay Peters
來源:The Verge · AI · theverge.com