GetResponse 評測：我讚賞速度，但不滿意文案

Most people don’t struggle with email marketing because they don’t know what to say. They struggle because every email becomes a mini design project: writing the copy, finding an image, wrestling a template into shape, and inventing a subject line. Then you still need a landing page and welcome sequence so new subscribers actually get something.

GetResponse says its AI handles most of that. You give it a short brief, pick a tone and color palette, and it returns a finished email with all the design elements. Its AI Campaign Generator goes further by building a landing page, welcome email, and first newsletter from a single description. According to GetResponse, their customers create emails 85% faster.

I tested it on three tasks: a weekly newsletter, a lead-magnet campaign, and its AI subject lines and rewriting tools.

In this GetResponse review, I’ll show you how it worked, where it impressed me, and where I think it still falls short. I’ll finish the article by comparing it to my top three alternatives: Omnisend, HubSpot, and ActiveCampaign.

Verdict

GetResponse’s AI created a designed email in 20–30 seconds and a landing page, welcome email, and newsletter in under a minute without getting my facts wrong. But the copy often sounded generic, AI images contained garbled text, and some outputs had formatting issues or missing details that needed fixing before sending.

Pros and Cons

• Creates an entire newsletter in 20–30 seconds.
• Gets facts and statistics right without inventing claims (based on my tests).
• Builds landing pages, welcome emails, and newsletters in under a minute.
• Generates welcome emails that need little editing.
• Offers eight AI editing tools, including custom instructions.
• Includes unlimited email sends on all paid plans.
• Combines email, automation, landing pages, webinars, and courses.
• Offers a free plan and a 14-day trial with no credit card required.
• Includes spam checks and test emails.
• Hundreds of integrations and nonprofit discounts.

• AI copy often sounds generic.
• Newsletter drafts can contain raw formatting that the AI fails to fix.
• AI images can contain misspelled or garbled text.
• Subject line suggestions can ignore email context and invent comparisons.
• Landing pages can miss key details or add made-up sections.
• Generated buttons have empty links, and headers use a “LOGO” placeholder.
• Starter limits several AI tools to three uses each.
• Two- and three-column AI layouts are still marked “Upcoming” (at least on the trial).

What is GetResponse?

GetResponse is an email marketing and automation platform that started in Poland in the late 1990s as an autoresponder service. It now says more than 350,000 businesses use it, and it pitches “AI-powered email, automation, and SMS” to help businesses bring customers back and generate more sales.

More Than an AI Email Writer

When I first tried GetResponse, I treated it mainly as an AI email generator. That’s still the headline feature, but it undersells the product as a whole. GetResponse is a full sending platform with contact lists, signup forms and popups, landing pages, automation workflows, webinars, a course creator, and a website builder. The AI tools sit on top.

So rather than just stopping at the draft, GetResponse writes and designs the email, sends it, tracks opens and clicks, and triggers follow-ups based on what subscribers do.

What the AI Does

These are the four AI tools I used:

• AI Email Generator: Describe your email in up to 300 characters, then choose your industry, audience, email type, tone (six options), layout, and color palette. GetResponse writes and designs the entire email, including an AI generated image.
• AI Campaign Generator: Describe an offer once, and it builds a landing page, a welcome email set up as an autoresponder, and a first newsletter.
• AI Subject Line Generator: Enter up to three keywords and your industry to get five subject lines per run, with or without emoji.
• AI assistant: Select any text block and ask it to shorten, lengthen, simplify, change tone, fix grammar, translate, add details, or follow your own instruction.

Who is GetResponse Best For?

Here’s who GetResponse is best for:

• Founders and small businesses can use GetResponse to go from an idea to a designed, sendable email in minutes. From there, they can automate a welcome series without a designer.
• Creators selling online courses and other digital products can use the Creator plan to host webinars, sell courses, and run paid newsletters from the same account.
• Marketers launching lead magnets can create a signup page, welcome email, and follow-up email all at once. Later on they can edit them instead of starting from scratch.
• Ecommerce stores on a budget get abandoned cart emails, promo codes, and revenue reports on the Marketer plan for far less than CRM-based platforms.
• Agencies and freelancers can quickly create first drafts of client campaigns, as long as someone edits the copy and replaces the images.
• Beginners who find email design intimidating get a starting point rather than a blank template.
• Nonprofits get 50% off any monthly plan with unlimited sends.

GetResponse Key Features

Here are the key features that stood out to me:

• AI Email Generator: Turns a 300-character brief into a designed email with copy, an AI image, a button, and a subject line.
• AI Campaign Generator: Builds a landing page, welcome autoresponder, and newsletter from one description, using your brand palette and logo.
• AI Subject Line Generator: Five subject lines per run from up to three keywords, with an optional emoji.
• AI assistant: Eight edit types inside the email editor, including custom instructions of up to 250 characters.
• Drag-and-drop editor: 150+ templates, product blocks, countdown timers, webinar blocks, and custom HTML.
• Marketing automation: A welcome series on every plan, with unlimited workflows, abandoned cart recovery, and advanced segmentation from Marketer up.
• Landing pages, forms, and popups: An AI landing page creator, signup forms, and sales funnels to grow your list.
• Perfect Timing and A/B testing: Sends when each contact is most likely to open, and tests subject lines and content.
• Webinars, courses, and website builder: Included on Creator, alongside the AI website builder.
• SMS, web push, and AI product recommendations: Web push from Marketer up. SMS, transactional emails, and product recommendations require Enterprise.

Hands-On Testing: What GetResponse Produced

I ran all three tests on GetResponse’s 14-day free trial. One thing to know: the trial only allows three runs each of the AI Email Generator and subject line generator, so you can’t experiment freely.

For each test, I judged the finished output: how accurate it was, how professional it looked, and how much I’d fix before sending it.

Test 1: A Weekly Newsletter with the AI Email Generator

For my first test, I gave the AI Email Generator a brief for a newsletter featuring three of my recent reviews. I packed it with facts so I could check accuracy:

“Weekly newsletter: 3 new hands-on AI tool reviews. Claude: accurate research, no invented stats. Surfer SEO: Auto-Optimize lifted a score from 54 to 84 in 90 seconds but added unverified prices. Copy.ai: great repurposing workflow, but the $249/mo plan is hard to justify. Read the full reviews.”

I chose “Online Media” as the industry, “marketers and creators choosing AI tools” as the audience, an Informative tone, the 1-column layout, and the Modern palette.

About 20–30 seconds later, I had a complete email: a headline, an intro, a large AI image, a paragraph on each tool, a “Read the Reviews” button, social icons, and a footer. The subject line was “Discover This Week’s Must-Have AI Tools for Marketers and Creators!”

Here’s how it described Surfer SEO:

“Imagine lifting your SEO score from 54 to 84 in just 90 seconds! Surfer SEO’s Auto-Optimize feature delivers impressive results, but be on the lookout for the unverified pricing that may come with its recommendations.”

My Take

The main thing that stood out to me was the accuracy. Every fact made it into the email, and it didn’t invent a single number.

However, the writing was weaker. “Unlock the Power of AI Tools” could be the headline to any AI newsletter, and the copy was padded with phrases like “In your quest for precision.” It just doesn’t sound like something an actual human would write. And the subject line also called all three tools “must-have,” even though my brief said Copy.ai’s plan is hard to justify.

I’d also have to fix:

• Formatting: Tool names were wrapped in literal markdown asterisks (“**Claude**:”), which subscribers would see. Not a good look.
• A contradiction: It tells readers to “read the full reviews in this week’s newsletter” while they’re reading the newsletter.
• An empty button: “Read the Reviews” had no link.
• The subject line: At 67 characters, it’s over GetResponse’s own 60-character advice for mobile, and the preview text was empty.

The image was the biggest letdown. It’s a futuristic boardroom with a holographic “Marketers/Creators” diagram. Up close, the small labels are garbled, and it names “JASPER, COPY AI” even though Jasper wasn’t in my brief.

Overall, I found that the structure was usable and the facts were correct. However, I’d still have to rewrite most sentences, fix the formatting, add links, and likely swap the image for one from an actual AI image generator. That’s about 15 minutes of editing, which still beats designing from scratch.

Test 2: A Lead-Magnet Campaign with the AI Campaign Generator

Next, I asked the AI Campaign Generator to build a signup campaign:

“A free AI Tool Buyer’s Checklist (PDF) from Unite.ai. It’s a 1-page list of 10 questions to ask before paying for any AI tool: free plan limits, credit costs, commercial rights, data privacy, output quality, and refund windows. Based on 250+ hands-on AI tool reviews. Sign up to get it by email plus our weekly review roundup.”

I set the audience to “marketers, creators, and small business owners deciding which AI tools to pay for,” entered Unite.ai as the company name, and chose a Friendly tone.

All three assets (the landing page, welcome email, and newsletter) were ready in under a minute and already connected. The welcome email was set up as an autoresponder that sends the moment someone subscribes.

The landing page opened with a stock photo of newspapers and the headline “Unlock Your AI Potential!”, followed by a five-bullet “Your Must-Have Checklist!” section, a photo gallery, a signup form, and a “Watch and Learn!” section.

The welcome email opened with: “Thank you for signing up! We’re thrilled to have you on board. As promised, here’s your Free AI Tool Buyer’s Checklist! This 1-page PDF is packed with 10 essential questions to guide your AI tool decisions.”

The newsletter opened with “Welcome to the first edition of our monthly newsletter!”

My Take

The welcome email was the best thing GetResponse produced in my testing. It included the key details from my brief (free, PDF, one page, 10 questions, weekly roundup) and only needed a button link and a shorter subject line. Its subject line ran 82 characters.

Its image was the most impressive from a distance: a realistic whiteboard titled “AI TOOLS CHECKLIST.” Zoom in, though, and it’s a list of developer tools rather than buyer questions, with misspellings like “TenFeflorw,” “Salffrace Einstein,” and “Tabelau.”

But the landing page needed the most work. It never says the checklist is free, a PDF, or 10 questions long, or mentions the 250+ reviews, which are the main reasons to sign up. It dropped “refund windows” from my list.

The only signup form sits in the fourth section, among four different buttons. It also invented a “Watch and Learn!” section promoting “our guided video” with an empty video placeholder.

The newsletter was the weakest asset. It said “monthly” when both my brief and the welcome email said weekly, promised “daily insights” on social media I never mentioned, and had no real content beyond a welcome.

Overall, the Campaign Generator is a quick way to set up a campaign’s structure, but I’d treat everything except the welcome email as a rough draft.

Test 3: AI Subject Lines & Rewrites vs. Claude

For my final test, I went back to the Test 1 newsletter. I gave the AI Subject Line Generator three keywords (“AI tool reviews, Claude, Surfer SEO”) and ran it twice, once with emoji.

Then I gave the AI assistant this instruction for the tool paragraphs:

“Rewrite as a plain-spoken reviewer. Remove hype words like ‘Imagine’ and ‘quest’. Keep every fact and number exactly. Remove the ** asterisks and keep tool names bold. One short paragraph per tool.”

I also gave Claude the same email and instructions.

Each subject line run took under 10 seconds and returned five options, including:

• “Exploring AI Tool Reviews: Claude vs Surfer SEO”
• “Claude or Surfer SEO? Our In-Depth Review of AI Tools”
• “Which AI Tool Reigns Supreme? Claude vs. Surfer SEO 🤔🤖”

The rewrite took about eight seconds. Here’s the Surfer SEO paragraph:

“**Surfer SEO**: Surfer SEO can boost your SEO score from 54 to 84 in just 90 seconds using its Auto-Optimize feature. However, be cautious of unverified pricing that might accompany its recommendations.”

Claude’s version:

“Surfer SEO: Auto-Optimize lifted an article’s score from 54 to 84 in about 90 seconds. The catch: it added prices nobody had verified, so check its edits before you publish.”

Its subject lines included “Surfer SEO went from 54 to 84 in 90 seconds (with a catch)” and “Is Copy.ai worth $249 a month?”

My Take

The subject line generator only works from your keywords. Because I named two tools, it assumed I was comparing them, and six of ten suggestions framed the newsletter as “Claude vs. Surfer SEO.” Sending one of those would mislead subscribers.

The AI rewrite did better. It removed the hype words, kept every number, and split the text into tidy paragraphs. But it ignored my instruction to remove the asterisks, left the contradictory closing line alone, and kept filler like “significantly enhance your productivity.”

Claude’s versions were sharper because it actually read the email, and all of its subject lines stayed under 60 characters. GetResponse’s tools are convenient because they live inside the editor, but for subject lines, a general AI assistant gave me better results.

Results & Output Quality

Here’s how GetResponse’s output held up across my three tests:

• Accuracy: The strongest result. Every fact from my briefs came through correctly, with no invented statistics. The mistakes were omissions (“refund windows”), contradictions (“monthly” vs. “weekly”), and invented extras (a video section, “daily insights”).
• Writing quality: Generic. Headlines defaulted to “Unlock…” phrasing, and the copy leaned on hype regardless of tone. Only the welcome email was sendable with light edits.
• Design: Every generation came as a complete layout with images, buttons, social icons, and a footer. However, the AI Email Generator only offers text-only or one-column layouts. Because I didn’t upload a logo, every asset had a “LOGO” placeholder, and none of the buttons had links.
• Images: Looks good at thumbnail size but falls apart up close. Both images I inspected had garbled or misspelled text and didn’t match my content.
• Consistency: Assets from the same campaign contradicted each other (“monthly” vs. “weekly”), and generated subject lines ran 67 and 82 characters despite GetResponse’s own 60-character advice.
• Speed: Under 30 seconds for an email, under a minute for a three-part campaign, and under 10 seconds for subject lines and rewrites.
• Editing required: About 15 minutes for the newsletter, a few minutes for the welcome email, and a substantial rework for the landing page and campaign newsletter.
• Reliability: Nothing failed to generate. The biggest issue was the three-run limit on the AI email generator and subject line generator.

How to Use GetResponse

Here’s what made the biggest difference to the output in my testing:

1. Don’t be afraid to write your brief with plenty of specific facts. GetResponse used every specific detail I gave it and invented almost nothing, so include prices, numbers, dates, and what’s free.
2. Pick your industry from the dropdown. If you type your own, GetResponse may swap it for a preset category.
3. Upload your logo before generating so assets don’t ship with a “LOGO” placeholder.
4. Review the content before you send. Add button links, remove inconsistent formatting, shorten the subject line, add preview text, and zoom into AI images to check for garbled text.
5. Use the AI assistant for more targeted edits like shortening a paragraph. For subject lines, paste your email into a general AI assistant instead.
6. Authenticate your domain. GetResponse warned that my sending address lacked DKIM authentication, which can push emails into spam.

Top 3 GetResponse Alternatives

Here are the best GetResponse alternatives I’ve tried that I’d recommend.

Omnisend

Omnisend is better if you run an online store. It’s built around ecommerce, with email, SMS, and push notifications triggered by shopping behavior. Its AI tools focus on selling: a product recommender, dynamic content, and personalized send times on Pro.

Meanwhile, GetResponse is a broader platform. It adds webinars, courses, a website builder, and an AI generator that writes and designs an entire email from a brief. Omnisend’s AI is more about personalizing what each shopper sees than writing the email for you.

The pricing for Omnisend is different too. It has a free plan and more affordable paid options, but unlimited email sends are reserved for its most expensive plan. GetResponse includes unlimited sends on its paid plans, though SMS is only available on Enterprise.

Choose Omnisend if you sell products online and want SMS built in. Otherwise, choose GetResponse if you need landing pages, webinars, or courses alongside your emails.

HubSpot

HubSpot is the best alternative for businesses that want email marketing connected to a full CRM. Its emails draw on contact records, deal stages, and sales activity, so marketing and sales work from the same data.

Meanwhile, GetResponse is much more affordable for pure email marketing. HubSpot offers an affordable entry-level plan, but the more advanced marketing automation tools come with a much higher price tag and a mandatory onboarding fee. GetResponse includes unlimited automation workflows on a more affordable paid plan.

But where HubSpot pulls ahead is everything around the email: deal tracking, sales sequences, support tickets, and reporting across the customer journey, which is why it’s a staple among AI tools for business.

Choose HubSpot if your sales team already lives in a CRM. Otherwise, choose GetResponse for affordable email marketing with built-in AI assistance.

ActiveCampaign

ActiveCampaign is the best choice if automation is the heart of your email marketing. It’s known for detailed automations based on customer actions and lets you group contacts by their behavior. Its AI can also create workflows and campaigns. Higher-tier plans add features like send-time predictions and content tailored to each contact.

However, ActiveCampaign’s generative AI for content and images starts on Plus rather than the entry plan, and plans cap monthly sends (10,000 on Starter and Plus). Meanwhile, GetResponse includes AI email generation and unlimited sends on every paid plan.

Choose ActiveCampaign if you need complex automations with lots of different paths. Otherwise, choose GetResponse if you want AI that designs your emails for you, landing pages, and webinars all in one place.

GetResponse Review: The Right Tool For You?

What I liked most about GetResponse was how much it produced from a single brief. In less than a minute, the AI Campaign Generator gave me a landing page, a welcome autoresponder, and a newsletter that was all connected and ready to edit. Its accuracy also beat my expectations: every fact came through correctly, and it never invented statistics.

However, I didn’t like how generic the writing was. Almost every headline started with “Unlock,” and the subject line generator suggested comparisons my newsletter never made. I also had to fix formatting, add button links, and replace logo placeholders.

What surprised me were the images. They look professional at a glance, but both images I inspected had garbled or misspelled text that careful readers would notice.

The welcome email stood out the most to me, while the landing page and campaign newsletter disappointed me with missing details, an invented video section and contradictions.

I’d recommend GetResponse to small businesses, creators, and beginners who want an affordable email marketing platform and are happy to treat the AI as a fast first draft. At its price point with unlimited sends on every plan, it comes at a good value. Just skip Starter if you plan to lean on the AI, since it caps some AI tool at three uses.

But if GetResponse isn’t the right fit, consider these alternatives:

• Omnisend is best for ecommerce stores that want email and SMS driven by shopping behavior.
• HubSpot is best for teams that need email connected to a full CRM.
• ActiveCampaign is best for marketers who need advanced automation and segmentation.

Thanks for reading my GetResponse review! I hope you found it helpful. If you want to try GetResponse yourself, sign up for free and see what it can build for you.

Frequently Asked Questions

Is GetResponse free?

Yes, GetResponse has a free plan with up to 500 contacts and 2,500 emails a month. New accounts also get a 14-day trial of premium features, including the AI tools with no credit card required.

Is GetResponse legit?

Yes, GetResponse is a legitimate email marketing platform that has been around since the late 1990s and says more than 350,000 businesses use it. In my testing, it also flagged my missing domain authentication before I sent anything.

Is GetResponse’s AI email generator good?

GetResponse’s AI email generator is fast and accurate with facts, but the writing is generic. It built me a newsletter in under 30 seconds without inventing statistics, but I still had to rewrite the copy, fix formatting, add links, and check the image for garbled text.

Is GetResponse worth it?

GetResponse is worth it if you want an affordable platform for email, automation, landing pages, and webinars, and you’re willing to edit its AI drafts. If you mainly want well-written copy, a general AI assistant does a better job. Stores or sales teams may prefer Omnisend or HubSpot.