Sony Bravia 7 II RGB LED 電視現正減價，最高減 $800

Written by Steven Cohen

You're currently following this author! Click to unsubscribe from email alerts.

RGB LED is the latest innovation in TV tech, allowing screens to produce a wider, purer range of colors than ever before. But not all RGB LED TVs are created equal. I've tested top models from brands like Samsung and Hisense, but the Sony Bravia 7 II is my favorite RGB LED TV so far. It shows off all the benefits that make RGB tech so cool while coming in at a surprisingly reasonable price. And right now, it's an even better deal at up to $800 off.

What makes the Bravia 7 II so special is its use of Sony's new True RGB backlight. This system uses separate red, green, and blue diodes to produce a wider range of colors than typical QLED and Mini LED rivals. It also boasts impressive contrast control and solid viewing angles for a backlit TV. The 65- and 75-inch Bravia 7 II are both $800 off, while the 55-inch model is $400 off — the best prices I’ve seen on each size yet.

I’ve been reviewing TVs for more than a decade, and the Bravia 7 II stands out as one of the best values Sony has ever offered. The brand is known for delivering premium performance at premium prices, and though the Bravia 7 II still costs a decent chunk of change, its price is competitive considering its cutting-edge technology — especially with these discounts.

Sony 65-inch Bravia 7 II True RGB TV

The Bravia 7 II uses the same True RGB backlight technology as the more expensive Bravia 9 II. It can't get as bright, but still delivers excellent color and contrast.

Why we love the Sony Bravia 7 II True RGB TV

The Bravia 7 II is the best Sony TV for most people. It uses the same core technology that powers the brand's more expensive Bravia 9 II, but comes in at a more approachable price without sacrificing too many features.

Color is one of the TV's most notable strengths. In my testing, Sony’s True RGB lighting system proved to be more than just marketing hype. I measured the display's BT.2020 color gamut at around 87%. Though it's still rare for movies and shows to take full advantage of such a wide color range, that extra coverage helps futureproof the TV. And for today's content, the TV covers nearly 100% of the more commonly used P3 color gamut. The result is a vibrant, rich sheen that looks gorgeous when watching HDR (high dynamic range) videos.

Brightness is also solid with a peak of roughly 2,243 nits, which is enough for bright and dark rooms. And perhaps even more importantly, the TV can control its brightness exceptionally well for a backlit display. Black bars in widescreen movies don't quite disappear in a dark room, but the Bravia 7 II's local dimming is among the best in this class. With the lights off, dim scenes have an inky quality rather than turning into a cloudy mess.

Image quality also holds up surprisingly well from off-angle. Vibrant red hues in my go-to test scene remained vivid when sitting at my desk off to the side of the TV. On lesser displays, this scene looks more washed out and orange.

Sony rounds things out with the fast, intuitive Google TV interface, Gemini voice control, and a unique "Mirage Stand." The stand has a clear front panel that uses optical refraction to make cables routed behind it almost appear to vanish. This is one of those clever little design touches that just makes you smile when you see it in person.

Other RGB LED TVs I've tested also offer solid performance, but the Bravia 7 II is the best value. The Samsung R95H costs more and was a bit dimmer in my tests. The similarly priced Hisense UR9 is a closer match to the Bravia 7 II, and was actually brighter in my tests, but Sony's TV offers more refined backlight control and a cleaner, crisper image thanks to its superior processing.

The Bravia 7 II does miss out on a few extra perks that you get with Sony's pricier Bravia 9 II, including an even brighter picture, an excellent anti-glare screen coating, and a rechargeable backlit remote. But given the price difference, I'm genuinely impressed by just how close this more affordable model gets to flagship performance.

Looking for more recommendations? Check out our guide to the best TVs. And learn more about RGB tech in our RGB LED vs. Mini LED guide.

You can purchase logo and accolade licensing to this story here.

Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.

Read next

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

Steven Cohen

You're currently following this author! Click to unsubscribe from email alerts.

I'm a Senior Tech Editor for Business Insider’s Reviews team. I'm responsible for overseeing buying guides and reviews for all of the latest TV, video, audio, and wearable products. I work with a team of experienced freelancers to establish testing methodologies, test products, and select the best of the best for our buying guides. My areas of expertiseMy primary expertise is in home entertainment tech products, with a focus on all things home theater, including TVs, soundbars, speakers, headphones, and streaming devices. I also have a background in film criticism, having reviewed over 400 movies and TV shows. I studied filmmaking and use my knowledge of video and audio production to inform my tech product testing parameters when reviewing home entertainment devices.  ExperienceI joined Business Insider as a tech editor for the Reviews team in 2019. I became a senior tech editor in 2022.Before joining Business Insider, I was High-Def Digest's Gear Editor. My work has appeared on Ben's Bargains, Steve's Digicams, Big Picture Big Sound, and Consequence. Why you can trust meI'm not only passionate about TVs and tech, but also an expert in display quality. In 2019, I was one of a select number of journalists invited to get a hands-on first look at LG's debut 8K OLED TV. I was also among the earliest journalists to demo Dolby Atmos and DTS:X technologies for home theaters in 2014 and 2015, respectively.In 2018, I served as a judge for the annual TV Shootout, the premier display competition that crowns the best TVs of the year. I also attend annual industry launches and reviewer workshops for new TVs and audio products from top brands such as LG, Samsung, Sony, and Sonos.I know it’s easy to get overwhelmed by tech jargon and premium prices for high-end gear, which is why I'm passionate about recommending quality options across all price ranges and explaining which features are really worth the money. EducationI hold a Bachelor of Fine Arts degree from the University of Central Florida, where I majored in film production.Outside of workI live in Orlando, Florida, with my girlfriend, dog, and cats. When I'm not covering tech products, I love to explore the theme parks of Orlando and watch movies on my dream home theater setup, complete with the biggest TV and Dolby Atmos speaker system I could fit in my living room.