Just Eat 因 AI 生成菜式圖片出錯致歉，暫停新增圖片
Just Eat apologises for AI food mistakes after social media ridicule
外賣平台 Just Eat 因 AI 生成的餐廳菜式圖片出現錯誤而致歉，表示正移除錯誤圖片，並暫停製作更多圖片，直至 AI 進一步發展。AI 把煙肉雞蛋梳打麵包誤生成汽水杯中漂浮的煙肉和雞蛋，也把芝士卷變成壽司；報道指出，菜名的特定語境及拼寫錯誤都造成混淆。有顧客表示，菜式的實際外觀有助決定向哪間餐廳下單或點甚麼。
A chip muffin and bacon and egg soda - menu items well known in parts of the UK, but not to the AI which made this
ByLaura Cress
Technology reporter
Just Eat has apologised after it was ridiculed online over a series of mistakes with AI-generated pictures for some of its restaurants' food items.
The online food delivery platform had been testing out the tech to showcase food which didn't have images yet - but not all turned out as planned.
Instead the AI invented several bizarre concoctions, from bacon and eggs floating in a glass of cola - a confusion between "soda" and "soda bread" - to chips poking out of muffins.
A Just Eat spokesperson said the firm was "in the process of removing" the incorrect images, and would stop making more until the AI was further developed.
Salt and pepper chips usually involves frying chips with onions, garlic and chillies - a little bit more exciting than this suggests
"We work with tens of thousands of small restaurants on their food imagery, including funding professional local photographers," the spokesperson told the BBC.
"We've been trialling AI-enhanced images, and as with any new technology, it isn't always quite right the first time."
What some parts of Manchester call a "chip muffin" - also known as a chip butty - causing the AI to invent a dish which seemingly involved baking potato into bread
The incident highlights the difficulties companies can still face when using AI to speed up or simplify work processes, especially when it is used to interpret words in a specific context.
Members of the Just Eat UK subreddit have flocked to the site over the past few days to post the latest unintentionally hilarious spins on takeaway food items.
Any picture generated using AI on the delivery app appears with a label indicating so, and the BBC has spotted many of the more unusual takes still up on menus.
A "cheese roll" was inexplicably turned into sushi
A Belfast cafe, meanwhile, had its bacon and egg soda bread dish represented as a glass of fizzy drink with a cooked egg and bacon floating in it.
Spelling mistakes on menu items have sometimes added to the confusion, with the Instagram account @uknewestfoods posting a picture of garlic bread in the shape of a plane - presumably because of a misspelling of the word "plain".
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Meanwhile, a "cheese roll" - bread and cheese - instead became slabs of cheese rolled into a sushi roll.
While some on social media said they found the images "hilarious", another was less interested in the AI-generated dishes, saying: "Well, that lot just helped my diet".
Meanwhile, one person on Instagram, external questioned why customers would ever want to see AI images of a restaurant's food even if they were closer to the real thing.
"I want to see what the dish actually looks like as it helps me decide who to order from or what to order," they said.
"These 'perfect' AI versions just lead to disappointment if that's what you think your meal will look like."
來源：BBC Technology · bbc.co.uk