Samsung Electronics 品牌價值達 140 萬億韓圜

Samsung Electronics. (Photo: THE ELEC)

Samsung Electronics said Oct. 28 that it ranked fifth globally for the seventh consecutive year in Interbrand's 2026 Best Global Brands ranking. Its brand value rose 16% from a year earlier to $105.2 billion, approximately 140.5 trillion won. Samsung has been the only Asian company among the world's top five brands since 2020.

Samsung Electronics attributed the ranking to improved performance in its semiconductor business, stronger artificial intelligence (AI) capabilities centered on mobile devices, and its "One Samsung" strategy, which emphasizes collaboration across business divisions.

The Device Solutions (DS) division is increasing supplies of high-value-added memory products to meet growing AI demand. Samsung Electronics is strengthening its competitiveness in next-generation memory technologies, including becoming the first company in the world to mass-produce sixth-generation high-bandwidth memory (HBM4).

The Device eXperience (DX) division is expanding personalized AI features and connectivity across mobile devices, TVs and home appliances. Samsung applied a new form factor featuring a 4:3 screen aspect ratio to its eighth-generation foldable smartphone, the Galaxy Z Fold8.

Interbrand publishes its annual Best Global Brands ranking based on a comprehensive assessment of companies' financial performance outlooks, the influence of their brands on purchasing decisions, and brand competitiveness.