Smartbird CEO 詳解公司從鞋履轉向 AI 基礎設施的轉型
Allbirds who? Smartbird CEO unpacks the company's pivot
Smartbird CEO Nadia Carlsten 説明，公司正從銷售鞋履轉向 AI 基礎設施，並將未來押注於 AI。她亦談及公司重建團隊，以及如何説服客戶和投資者相信這次轉型並非噱頭。
2026-10-30T13:04:24.113Z
Description
Smartbird CEO Nadia Carlsten is driving one of the boldest moves out of the direct-to-consumer retail era: a pivot from selling footwear to AI infrastructure.
As part of Business Insider's The Long Play, Carlsten discussed why the company formerly known as Allbirds is now betting its future on AI and rebuilding its team.
"I think every company needs to reinvent itself every now and again," Carlsten told Ben Bergman, Business Insider's chief correspondent covering venture capital and startups.
She also shared how Smartbird is convincing customers and investors that its shift isn't a gimmick.
Smartbird CEO Nadia Carlsten is driving one of the boldest moves out of the direct-to-consumer retail era: a pivot from selling footwear to AI infrastructure.
As part of Business Insider's The Long Play, Carlsten discussed why the company formerly known as Allbirds is now betting its future on AI and rebuilding its team.
"I think every company needs to reinvent itself every now and again," Carlsten told Ben Bergman, Business Insider's chief correspondent covering venture capital and startups.
She also shared how Smartbird is convincing customers and investors that its shift isn't a gimmick.
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來源：Business Insider Tech · businessinsider.com