AI 智能體產品的 60 秒解説分鏡
A 60-second storyboard for explaining an AI agent product
Bhavesh Vaghela 提出一套用於解説開發者工具及 AI 智能體產品的 60 秒分鏡，依次呈現問題、舊做法、產品執行單一任務、結果、適用對象及下一步。他建議聚焦一項工作、展示結果而非設定，並讓影片在關閉聲音時仍能傳達重點。首頁影片可長 45 至 90 秒，廣告及社交媒體版本可由同一項目剪成 15 至 30 秒；產品示範影片用來證明產品可運作，解説影片則説明產品為何重要。
Developer tools and AI agent products are hard to show. There is no screen to point at, the buyer is technical, and a feature list reads like every other landing page. A short explainer can fix that, if it follows a structure that respects how developers watch.
Here is the 60-second storyboard I use when I animate explainers for dev tools and AI products. It works for an API, an agent platform or a no-code builder.
The storyboard
| Seconds | Beat | What the viewer should think |
|---|---|---|
| 0-6 | The problem in one line | "That is my problem." |
| 6-16 | The old way, shown | "Yes, that is painful." |
| 16-30 | The product doing one job | "Oh, that is what it does." |
| 30-45 | Proof of the result | "And it works." |
| 45-55 | Who it is for | "That includes me." |
| 55-60 | One next step | "I know what to click." |
Five rules that keep it clear
- Show one job, not the whole product. Pick the single result a new user cares about. Everything else belongs in the docs.
- Define a technical term once, on screen. If the product is a headless browser for agents, say what that means the first time and then reuse the term.
- Show the result, not the config. Code and settings are fine as small supporting cards. The viewer should see the outcome change.
- Make it work with sound off. Most people watch muted. Put the key claim in large, readable type.
- Cut anything that does not change the viewer's understanding. If a scene could be removed without a loss, remove it.
Length
For a homepage, 45 to 90 seconds is usually enough. For ads and social, cut 15 to 30 second versions from the same project. A product demo is a different video: it proves the product works, while an explainer shows why it matters. Many teams use the explainer first and the demo second.
Before you hire anyone
Write the one-sentence promise first: "[Product] helps [who] do [job] without [pain]." If you cannot write that sentence, the video will not fix it, and a designer cannot either.
More
I wrote up scripts and structure in more detail on my site:
- SaaS explainer video script template
- Explainer video for AI startups
- SaaS explainer and product demo videos
I am Bhavesh, a freelance video editor and motion designer in India. Questions about structuring a dev tool video are welcome in the comments.
來源：DEV Community · dev.to