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Google、Temasek 與 Bain:東南亞網上消費額 2026 年料按年增長約 17% 至 $368B,企業藉助 AI 推動消費

Google, Temasek, and Bain: online spending in SE Asia to rise ~17% YoY to $368B in 2026 despite economic headwinds, as businesses harness AI to spur spending (Gabrielle Ng/Bloomberg)

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Google、Temasek 與 Bain 預計,儘管面對經濟逆風,東南亞網上消費額在 2026 年仍將按年增長約 17%,達 $368B。企業正利用 AI 推動消費。

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