SEO、GEO 與 AEO：你的品牌會在哪裏出現？
SEO vs GEO vs AEO: Where Your Brand Shows Up?
SEO、GEO 與 AEO 分別協助品牌出現在傳統搜尋結果、AI 生成答案，以及 AI Overviews 和語音搜尋的直接答案中。SEO 著重頁面排名與自然搜尋點擊，GEO 衡量品牌提及和引用，AEO 則關注答案曝光度。三者並非互相競爭，而是需要不同內容策略和衡量方式。
SEO, GEO, and AEO are often used as if they mean the same thing. They don't.
They describe three connected ways people find and encounter your brand.
SEO helps your pages rank in traditional search results.
GEO helps your brand get mentioned or cited in AI-generated answers.
AEO helps your content become the direct answer in AI Overviews and voice search.
Each needs a different focus.
SEO: Useful pages, search intent, and relevant keywords.
GEO: Clear facts, credible sources, and information others reference.
AEO: Concise answers and content that addresses questions directly.
Each also needs a different measurement approach:
• Rankings and organic clicks for SEO.
• Brand mentions and citations for GEO.
• Answer visibility and appearances for AEO.
These are not competing strategies. They work together.
A strong search presence means showing up wherever your audience looks for answers.
Which one is getting the most attention in your strategy?
來源：DEV Community · dev.to