n8n 為何更新品牌識別

If you have spent any time around n8n, you know how we work. We ship something, break something, learn from it, listen to what people tell us, and make it better. Then we do it again. Iteration is not a process we adopted. It is how n8n got built.

So it makes sense that we have applied exactly the same approach to our brand. On October 14, at our In The Loop conference, we introduced a new logo, a new typeface, and a refined color system, with our pink still at its center. The look is evolving. What we stand for stays the same.

Here is what is changing, why, and what is not.

First, some context

n8n is a platform where people build workflows and AI agents that connect their tools, data, and models. It started as a workflow automation tool. It is now a global community of builders working across automation and AI.

That community matters to this story. Many of you have seen our logo on things you have built, contributed to, or learned from. It is more than a shape to a lot of people, and we know that. Some of you will like the new logo right away, some will need time, and some will miss the old one. That is completely fair. I understand that, as even for me it took some time.

Why the logo changed

Our old logo was built around a simple idea: connected nodes. It represented what n8n was about. You connect one thing to another, build a workflow, and make something happen.

But look at what happens in n8n today. A person steps into a workflow and makes a decision. An agent takes an action. A model interprets information. Data moves between systems. One process triggers another. Different pieces of a system react to what is happening around them in real time. The nodes are still there, but increasingly the interesting part is what happens between them.

That is the idea behind the new logo. It is less about showing a connection and more about showing the activity that connection makes possible. It is a visual expression of n8n moving from workflows that connect things to systems that can respond, adapt, and act.

That distinction matters to us because agentic AI is not something we have bolted onto n8n. It is becoming part of how people use n8n to build. As we grow into a multi-product company, our brand needed to reflect that.

The typeface and the color

The typeface follows the same logic. n8n lives in the technical world, so the type needed to be precise. But the people using n8n are just as important as the technology: builders experimenting, solving problems, and sharing what they have made. So the typeface balances those two sides: technical without feeling sterile, precise without feeling rigid. It is the same story in a different medium.

And yes, our pink stays. It has always been part of n8n, so we have refined it and added a set of grays around it, partly to give the system more range and partly to keep it from running too wild.

What does not change

This is a zhush, not a rebuild. We did not start from scratch. We took what we had, worked out what still mattered, and built on top of it.

The things that matter most about n8n are staying exactly where they are:

• Our community of builders, and the ecosystem we have built together
• Connection, control, and flexibility, which is why Community Edition and model choice stay
• The pink stays. We refined it a little, but it is still very pink
• Who we are: curious builders who care about the people we build with, and who like to keep things a little playful

How we got here

People from across n8n worked on our rebrand; our leadership challenged it, community members saw early versions and told us what they thought. We know that is only a small slice of a community this size, and that many of you are seeing this for the first time.

See it for yourself

This is a new chapter for n8n. But it is not a departure from what came before. We are still doing what we have always done: building, learning, listening, and making n8n better. The brand refresh is another part of that process.

The new identity went live on October 14, at In The Loop. You will start seeing it across the product, the website, our community, and events. Watch the brand refresh video to see how it came together, then explore the refreshed n8n. Get all the brand details on our new brand guidelines.

And then tell us what you think, including the parts that do not work for you. That is how we have always worked: ship it, learn from it, listen, and make it better. The brand is no different. Come find us on the forum and keep shaping n8n with us.