《Grand Theft Auto》背後的 CEO 稱，AI 不會令打造熱門作品變得更容易
The CEO behind 'Grand Theft Auto' says AI 'won't make creating hits any easier'
Take-Two Interactive 董事長兼 CEO Strauss Zelnick 表示，AI 不會令打造熱門作品變得更容易。他正寄望《Grand Theft Auto》系列重拾長期粉絲，同時吸引新一代玩家，並分享維持這個歷史悠久系列文化及商業影響力的方法。
2026-10-30T13:13:25.178Z
Description
Thirteen years since the last release of Grand Theft Auto, Strauss Zelnick is banking on the franchise to win back longtime fans while capturing an entirely new generation of players.
During Business Insider's The Long Play, Zelnick, the Chairman and CEO of Take-Two Interactive, shared the secrets to keeping a decades-old franchise culturally and commercially dominant.
Sarah E. Needleman, Business Insider's senior leadership and workplace correspondent, interviewed Zelnick about his career in entertainment, his routine for aging well, and his thoughts on AI as a growth strategy.
來源：Business Insider Tech · businessinsider.com