Meta CEO 稱 Muse AI 智能體在美加吸引逾 1,000 萬用戶
Meta CEO Mark Zuckerberg says 10 million people have set up a Muse AI agent
Meta 行政總裁 Mark Zuckerberg 表示，個人 AI 智能體應用程式 Muse 自 9 月推出以來，已在美國和加拿大吸引逾 1,000 萬名用戶。Zuckerberg 指最常見用途是購物，逾四分之一用戶透過 Muse 購物，平均消費額超過 $200。Meta 計劃透過交易抽成及付費訂閲變現，Muse 預計下月登陸 Meta 智能眼鏡。
Meta CEO Mark Zuckerberg says 10 million people have set up a Muse AI agent
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Sydney Bradley
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Meta's new personal AI agent app, Muse, has drawn more than 10 million users in the US and Canada since its September launch, CEO Mark Zuckerberg said Wednesday.
During Meta's third-quarter earnings call, Zuckerberg said that Muse's growth "continues to be strong" and that the most common use case for the agent is shopping.
More than a quarter of Muse users are making purchases through the app, with an average purchase size of over $200, Zuckerberg said.
Beyond shopping, CFO Susan Li said on the call that Muse users most often use it for "personal productivity," connecting their email and calendars to the agent.
Meta's stock had surged after it released Muse. Its stock was up 5% after-hours on Wednesday.
The agent, which Meta says can help users handle tasks like sending an email or booking travel, quickly climbed to the top of Apple's App Store after its release, giving Zuckerberg an early win for his enormous AI spending.
Zuckerberg said Muse should remain free for most users, with Meta planning to make money from it through commerce tools that take a fee from transactions it helps facilitate.
Li added that Meta sees multiple paths to monetization, beginning with paid subscriptions. "We also see a significant opportunity to extend Muse to small businesses," she said.
Zuckerberg also said Muse is set to arrive on Meta's smart glasses next month, calling Muse "central to the business model for the glasses."
"We expect Muse and having your personal superintelligence with you throughout the day will be the most important part of the experience," he said.
Meanwhile, Forrester principal analyst Kate Winick said Wednesday that the biggest X-factor in Meta's AI ambitions is consumer trust.
"The more information Muse has, the more effective it can be, and overall trust in Meta remains low," Winick said.
She added, "But Meta has cultivated a reputation that negates trust as a condition for engagement: consumers almost expect to have their data mismanaged in exchange for a high level of connectivity and utility, and have shown that they're willing to keep showing up as long as the product experience delivers."
Earlier on Wednesday, a New Mexico judge ordered Meta to pay $25 billion for misleading users about how it handled their data and for failing to prevent misinformation on Facebook.
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Natalie is a senior reporter on Business Insider's Business News team covering the AI and data center boom.She was previously on BI's Legal Affairs team, where she handled major cases coming out of state and federal court, as well as bankruptcy. Her coverage often focused on stories at the intersection of law, business, politics, and technology. Natalie has covered Donald Trump’s criminal and civil cases, the wave of lawsuits against the second Trump administration, the indictment and criminal trial of Sean “Diddy” Combs, the shooting death of UnitedHealthcare CEO Brian Thompson, and the legal battles facing Elon Musk and his companies. Natalie came to Business Insider in June 2021 as a breaking news reporter, focusing on the most interesting angles on the day's trending news. Natalie largely drove BI’s coverage around the fatal “Rust” shooting involving Alec Baldwin and the disappearance and murder of Gabby Petito.Prior to joining BI, Natalie worked for the New York Post, the New York Daily News, and The Brooklyn Paper. She has an extensive background covering crime and courts. During her more than 12-year journalism career, she did a stint covering the police beat out of the New York Police Department's headquarters. Natalie, a Brooklyn native, graduated from Brooklyn College in 2012 with a degree in journalism.
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Sydney Bradley has been covering media and tech for Business Insider since 2020. She breaks news and writes extensively about Instagram and Facebook, as well as new social media startups, dating apps, the creator economy, venture capital, and tech culture.She regularly contributes to BI's "After Hours" series, where our reporters dive into the social scenes shaping tech, media, and finance.Sydney's reporting on Instagram was nominated as a finalist for the 2021 Los Angeles Press Club National Entertainment Journalism Awards.She graduated from the University of Virginia with a degree in American Studies. You can follow Sydney's work on LinkedIn, Twitter, and Instagram at @sydneykbradley.Have a tip? You can also contact her via encrypted messaging app Signal (@sydneykbradley.123), encrypted email (sydneykbradley@proton.me), or standard email (sbradley@businessinsider.com). Use a personal email address, a nonwork WiFi network, and a nonwork device; here’s our guide to sharing information securely.
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