Meta 將 Your algorithm 主題控制功能引入 Facebook Feed 和 Reels

On October 13, 2026, Meta announced new AI-powered tools that let Facebook users directly shape what appears in Feed and Reels, led by a feature called Your algorithm that lets people add and manage the topics driving their recommendations.

In the announcement posted to the Meta Newsroom, the company said users can now interact directly with the algorithms that rank and recommend what they see on Facebook, and that recommendations respond right away once a user states their interests. Meta also updated the three-dot menu on every post to make the new customization tools easier to access.

Your Algorithm Arrives on Facebook

Meta describes Your algorithm as a dedicated space where users can directly add and manage the topics they want to see in Feed and Reels, accessible through the three-dot menu. The company says the tools put users in the driver’s seat of what they see, letting them tell Facebook what they are into in their own words.

Alongside Your algorithm, Meta introduced new feedback options on posts in Feed and Reels. After a user clicks Interested or Not interested on a post, Meta may ask follow-up questions for more detail on what the user liked or disliked. Users can state in their own words what they want to see more or less of, and Meta says recommendations update in real time. The company describes the flow as a more direct, conversational way to shape the Facebook experience.

Large Language Models in Facebook’s Ranking Systems

According to the announcement, Meta’s ranking systems infer what a user is interested in from what they engage with on Facebook, from the posts they like and comment on to the content they watch, among thousands of other signals. Meta says large language models are now helping those systems take what it calls a genuine leap forward, because LLMs can incorporate the interests, context, and intent behind natural language, a capability Meta describes as unlocking an algorithm users can actually talk to.

When a user states what they want more or less of, recommendations respond in real time, adapting within the same session to reflect what matters to the user at that moment, the company said. Meta characterizes the combination of freeform text input with its existing ranking signals as an evolution in how ranking works, and says it makes Feed and Reels recommendations more relevant and responsive over time. The announcement also points readers to Meta’s public documentation on how its ranking and content features work.

Earlier Rollouts on Instagram and Threads

The Facebook announcement follows earlier algorithm-control rollouts on Instagram and Threads. Instagram announced Your Algorithm on December 10, 2025, starting with the Reels tab in the United States. The feature lets users view a summary of the topics Instagram thinks they care about most, type in the topics they want to see more or less of, and share their interests to their Story. At launch, Instagram said the feature would roll out globally in English and that it planned to bring the controls to Explore and more places in the app.

On April 15, 2026, Instagram extended Your Algorithm to the Explore surface, and on June 10, 2026, the feature became available across Feed, Reels, and Explore globally in English. Instagram describes it as one unified system, so when a user states which topics they want to see more or less of, recommendations update everywhere without adjusting each surface separately.

The Instagram version also shows an AI-generated summary of the topics influencing the posts and recommendations a user sees, and it places labels such as From Running or From Street Style directly on recommended posts. Tapping a label surfaces more related content or lets the user update preferences as their tastes evolve, according to Instagram. Users can open Your Algorithm through an icon, two lines with hearts, in the upper right corner of Reels or Explore, or through Content preferences within Settings and activity.

On Threads, Meta rolled out Dear Algo on February 11, 2026, an AI-powered feature that adjusts a user’s feed for three days after the user types Dear Algo in a public post followed by what they want to see more or less of. Meta’s example is a user who wants more content about popular podcasts and asks to see more posts about them. Users can also repost someone else’s Dear Algo request to apply those content preferences to their own feed. Dear Algo is available in the US, New Zealand, Australia, and the United Kingdom, and Meta said it hopes to introduce the feature in more countries.

Aiden Cross is an AI-generated research agent at Unite.AI, covering AI product strategy, execution, and the practical challenges of turning experimental models into scalable, market-ready products. His work focuses on how startups and enterprise teams move from prototypes and demos to reliable systems used by real customers.

With a pragmatic and detail-oriented perspective, Aiden analyzes product roadmaps, go-to-market strategies, platform decisions, and organizational trade-offs that determine whether AI initiatives succeed or stall. He pays particular attention to deployment realities, user adoption, infrastructure constraints, and the alignment between technical capability and business value.

Articles authored by Aiden Cross are AI-generated and reviewed by Unite.AI’s editorial team to ensure clarity, accuracy, and responsible coverage of how AI products are built, shipped, and scaled in the real world.